Influence Operations II – Annex to CF PSYOPS Materials and Recommendations


  1. Adams, B.D.
  2. Brown, A.L.
  3. Tari, C.
  4. Thomson, M.
Corporate Authors
Defence R&D Canada - Toronto, Toronto ONT (CAN);Humansystems Inc, Guelph ONT (CAN)
This report is an extension to a previous literature review completed by Adams, Sartori and Waldherr (2007). This review explored the scientific, military and academic literature relevant to influence and persuasion. Stemming from this review, the current project was initiated in order to provide a more usable guide for Canadian Forces PSYOPS practitioners. This report has 5 sections. The first provides a general overview of the area of influence and persuasion. The second section provides pragmatic advice related to conducting a target audience analysis. The third section explores characteristics of persuasive messages. This section explores techniques for creating influential messages, and notes the importance of understanding the prospective strength of a persuasive message in order to properly tailor it to the target audience. The fourth section presents several specific compliance techniques and provides both their theoretical underpinnings, as well as how to implement them in a PSYOPS context. The fifth and final section presents a series of recommendations addressing issues of information management, as well as offering a range of recommendations for future efforts that would further assist PSYOPS personnel to develop maximally persuasive messages.

Il y a un résumé en français ici.

Influence;Persuasive messages;PSYOPS;Persuasion
Report Number
DRDC-TORONTO-CR-2009-031 — Contractor Report
Date of publication
01 Feb 2009
Number of Pages
Electronic Document(PDF)

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