An Empirical Examination of Intuitive Expectation Sets

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Authors
  1. Upal, M.A.
Corporate Authors
Defence R&D Canada - Toronto, Toronto ONT (CAN)
Abstract
This report presents the results of a series of studies carried out to understand people’s mental representation of common concepts. The results support some aspects of previous research and question some of the previous assumptions. This work will not only allow cultural scientists to better understand spread of non-natural and religious concepts but also allow marketing professionals and CAF’s influence activities practitioners to design messages that are more memorable for their target audiences.

Il y a un résumé en français ici.

Keywords
Information/Influence Operations;IO Message Design;Memory for Counterintuitive concepts
Report Number
DRDC-TORONTO-TM-2013-153 — Technical Memorandum
Date of publication
01 Oct 2013
Number of Pages
37
DSTKIM No
CA038175
CANDIS No
538225
Format(s):
Electronic Document(PDF)

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